Keyword Research - Part Two

Understanding User Intent in Keyword Research:

Keywords Research: Shows Intent

Hello and welcome back, Today we are going to see part two of Keyword Research series. if you miss the first part of this series then read first "Importance of Keyword Research"

A lot of optimizers understand that SEO is a numbers game and focus on:

• Rankings Factors.
• Maximum Search volumes.
• Organic traffic levels.
• Onsite changes.

And that is just because these factors are what optimizers are typically judged by. Businesses want to rank higher and see their traffic increasing and, by linking, leads and sales will also improve.

When we take target keywords, there is the trend and appeal to go after those with the maximum search volumes, but much more powerful than the keyword’s search volume is the intent behind it.

Keyword Research - Part One

Importance of Keyword Research for the business that demands to make money.

When's the last time you searched for something? 

Maybe it was for SEO or keyword research. Search is a piece of life globally. Over 5.6 billion searches per day perform on Google Search Engine. An estimated 75% share of the global search market Google has. Total of 3.5 billion searches at a rate of one search per second, 

Hello, I'm Abid Bilkhair, your writer for this Keyword Research topic. I've been in the SEO and keyword business for over 3 years, and have seen the growing trends and technology. I'm going to show you the research methods that will help you avoid the hype and focus on what works. The bottom line is that people hunt for solutions. If you're delivering people what they need, you'll be successful.

What is Lead Generation, lead generation techniques & lead generation job in digital marketing?

What is Lead?

A lead is any visitor who visits the company's website and showing interest in a product or service.

But, unfortunately not every visitor is lead. Let's suppose a marketing company has a website on which they showcase their portfolio and services, a visitor reaches a company's website and hangs around a while and leave the site. Is this is a Lead?

The answer is simple and straight No.

But if the same user while visiting company's website and interact with the company by any mean (subscription, download trial or demo software or any other interactive work which take visitor information) then this visitor becomes company's lead.  Wait, wait, wait a minute...

Just giving their name and contact details, they don't become leads for the company. Because they aren't yet ready to interact with the company. We have to segregate the visitors through a qualified lead filter.