Keyword Research - Part One

Importance of Keyword Research for the business that demands to make money.

When's the last time you searched for something? 

Maybe it was for SEO or keyword research. Search is a piece of life globally. Over 5.6 billion searches per day perform on Google Search Engine. An estimated 75% share of the global search market Google has. Total of 3.5 billion searches at a rate of one search per second, 

Hello, I'm Abid Bilkhair, your writer for this Keyword Research topic. I've been in the SEO and keyword business for over 3 years, and have seen the growing trends and technology. I'm going to show you the research methods that will help you avoid the hype and focus on what works. The bottom line is that people hunt for solutions. If you're delivering people what they need, you'll be successful.

Keywords: The foundation of digital marketing

How recent was the last search that you did to obtain some knowledge? Maybe you were planning a tour, investigating a product, maybe it was to see who that actress performing in the movie. Have you see, we all use search as a second brain. We rely on immediate access and answers every day, many times a day. And this is why keywords are so primary and major to all of digital marketing. 

The words you use when you search when you explain what you need, these are important for understanding intent. Based on that intent, search engines accommodate their results, and advertisers transform their ads to attract your attention. 

Forming a keyword strategy is one of the most essential exercises in marketing, and here's the power of mastering keywords. 

• Economically. Search engines give the best source of visitors to your website. Optimizing your web-site has the greatest return of any marketing exercise, as the results of appropriate, consistent traffic last for years. 

• Relevancy. Using the correct keywords creates relevance for your audience and connects to them as you are using their language.

• Insights. You'll know what your viewers want. Rather than heavily adding words to a website, researching keywords provides you an insight as to the demands, the trends, in order to interlock with visitors, followers, customers, and prospects.

Certainly, you know the importance of keywords research because you're here. You know that this is a matter of life or death to a business. 

Why keywords?

As we know the words are our prime interface. We use words, typed or spoken, to find content in various search engines. And, where we search, in all our smart gadgets, the search is everywhere, But there's more, your earlier words. Search engine algorithms used your account past search history, your choices, your location, device, and so on. But words are the hub. They're the main components of communication. 

The importance of keywords are: 

• Every marketing medium is performed excellently when a marketer blends keyword research during their entire marketing strategy. If you exclude keywords, you are excluding the biggest amount of unfiltered customer intelligence. 

• Keywords are used to earn rankings for relevant searches in Search Engine Optimization, With the help of those words secures your page more appropriate and keeps visitors engaged, which leads to more business. 

• Advertisers also want to know the correct keywords and how to bid on them to be successful and make capital. 

• In content marketing, the content is king, which uses words, and the right words to engage your audience for more sales and leads. 

• Email marketing the right words to take you to open the email. 

• If you want to engage people on your social media then you need to use the top words at the right time in the right circumstances. 

Finally to engage visitors, then you need to know what words they are using, Why, how they use them, and when they use them. Why is this important? Well if you have a business that demands to make money, then you need to understand the keywords and their research.