how does search engine work? What is Search Engine Optimization?

What is Search Engine Optimization

Google Search Statistics. Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.

The number suggests, how the big audience uses the google search engine to find their queries. 

If you are running a business on the internet without search engine optimized, the loss of quite a big audience in your account.

Before going to deep dive in what is search engine optimization, it is import to know what is the search engine is and how the search engine works?

What is a Search Engine? 

A search engine is a database of world wide web which includes pages, information, audio, video etc. 

When a user searches a query on the search engine the database locates information relates to query on its indexes and in no time display results in thousand even in millions. 

Optimization

A  process, or methodology of making something (such as a design, system, or decision) as fully perfect, functional, or efficient as possible.

Question is that: What is Search Engine Optimization?

Simple and sweet answer is that: A process to visible and rank pages of the website against targeted keyword on a search engine according to their rules.  

Marketing point of view. "An organic traffic from search engine to a website without paying a penny to search engine".

In Search Engine Optimization, we can make website or pages fully perfect, functional and efficient to be index in a search engine on a targeted keyword, so when a query search relates to our targeted keyword the search engine shows our pages on top.      

let's suppose, we are running online stores of leather shoe,  when the user searches a query "sales on leather shoes" in google search engine. 

The search result shows that 160,000,000 pages, it's mean that much pages are optimized on keyword "sales on leather shoes", but in the top even in top 10-15-20-25-100...... my pages are not found, the question here arises that, why the google does not show my page on this query as my page also optimized on this keyword.

The Cars race, 20 cars are participating on race day but only the one is the winner because the racer does the perfect execution of their skill on time to cross the winning line before others do to be a winner.  

To rank higher pages on google is also like a race. Google Search Engine also gives points on 200+ ranking factors to a website or pages and in the end, the page having maximum points will be the winner, second, third and so on and it shows on top pages by their points.     

The formula is simple, take maximum points and rank higher. 

Most Important current ranking factors for Google.

1. Secure and Accessible Website
2. Page Speed (Including AMSP)
3. Mobile Geniality
4. Domain Factors.
5. On-Page Optimization
6. Technical Search Engine Optimization
7. User Experience
8. Off-Page Search Engine Optimization
9. Social 
10. Business Information.

Join us for further updates on how Google Search Engine works and how to Optimize your pages according to google define rules.