how does search engine work? What is Search Engine Optimization?

What is Search Engine Optimization

Google Search Statistics. Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.

The number suggests, how the big audience uses the google search engine to find their queries. 

If you are running a business on the internet without search engine optimized, the loss of quite a big audience in your account.

Before going to deep dive in what is search engine optimization, it is import to know what is the search engine is and how the search engine works?

What is a Search Engine? 

A search engine is a database of world wide web which includes pages, information, audio, video etc. 

When a user searches a query on the search engine the database locates information relates to query on its indexes and in no time display results in thousand even in millions. 

Optimization

A  process, or methodology of making something (such as a design, system, or decision) as fully perfect, functional, or efficient as possible.

Question is that: What is Search Engine Optimization?

Simple and sweet answer is that: A process to visible and rank pages of the website against targeted keyword on a search engine according to their rules.  

Marketing point of view. "An organic traffic from search engine to a website without paying a penny to search engine".

In Search Engine Optimization, we can make website or pages fully perfect, functional and efficient to be index in a search engine on a targeted keyword, so when a query search relates to our targeted keyword the search engine shows our pages on top.      

let's suppose, we are running online stores of leather shoe,  when the user searches a query "sales on leather shoes" in google search engine. 

The search result shows that 160,000,000 pages, it's mean that much pages are optimized on keyword "sales on leather shoes", but in the top even in top 10-15-20-25-100...... my pages are not found, the question here arises that, why the google does not show my page on this query as my page also optimized on this keyword.

The Cars race, 20 cars are participating on race day but only the one is the winner because the racer does the perfect execution of their skill on time to cross the winning line before others do to be a winner.  

To rank higher pages on google is also like a race. Google Search Engine also gives points on 200+ ranking factors to a website or pages and in the end, the page having maximum points will be the winner, second, third and so on and it shows on top pages by their points.     

The formula is simple, take maximum points and rank higher. 

Most Important current ranking factors for Google.

1. Secure and Accessible Website
2. Page Speed (Including AMSP)
3. Mobile Geniality
4. Domain Factors.
5. On-Page Optimization
6. Technical Search Engine Optimization
7. User Experience
8. Off-Page Search Engine Optimization
9. Social 
10. Business Information.

Join us for further updates on how Google Search Engine works and how to Optimize your pages according to google define rules. 

Google Digital Marketing course with certificate

As we are in the era of digitalization, the information is converting into Digital Format. Our life totally depends on digital products much more than in earlier decades.

What has the digital era brought to people? 

Digital activities have been helping us in many areas, we can get data from all over the world in a timely way via the Internet, we can buy online at home rather going out, also we can have business deals with other by using some trading software. If we live without digital activities, what would life be like? It would be not efficient or convenient for us.

When the whole world around us going to be Digital, then Marketing itself the main component of this Digital era. 

What is Digital Marketing?

Digital marketing comprises all marketing efforts delivered through digital channels, such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.

Why learn Digital Marketing Course?

It is predicted that there would be over 150000 digital marketing jobs by the year 2020. That many qualified professionals are not available now and there is tremendous scope for those that join good quality digital marketing training courses.

Learn & get Digital Marketing certificate from Google.  

Learn the fundamentals of digital marketing to help your business or career.

Google is a technology company that specializes in Internet-related services and its certificate matter the most. 

Google offers free Course, Fundamentals of Digital Marketing, In this course, you cover the basics of digital marketing. In this Google Digital Marketing course, there are 26 modules to explore, all created by Google trainers, including practical exercises, video lectures, real-world examples. 

Why a Certificate is important?

Getting certified exhibits companies that you have a deep understanding of the core concepts of digital marketing. This will also help you to add the qualification to your resume, and easily display on various social media profiles.

You'll earn an authentic Digital Marketing certification from Google, by completing all modules.

What skills do you learn after completing this module?

This is up to you how can you take this, digital training! After this, you'll build digital marketing skills to promote yourself and your business online. You'll determine how to get noticed by the right people, and how to make the most of the web to accomplish your goals.

So, what are you waiting for, go here and signup today for Google Digital Marketing course with certificates.